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Creative Branding
Logo Designing
A logo is the identity of your brand and helps you stand out in the crowd. It’s not just a form of graphic design to add charm to your website, but a bridge linking to the audience. A logo can either be the abbreviation of your organization or even an icon along with the name. It helps your client identify you amongst your competitors and assists in gaining brand recognition.
Our content curator once said, “Logo is a novel identifier of your brand that pitches in and reminds clients to get back to you for your products or services.” A logo is known to showcase your business area, specialization and often helps you get recognition. Your business identity is reserved to this logo which is always unique. It is to be considered that no logo should match the design or be similar in any way to that of any other firm. This is going to adversely impact your business. Having a separate and a totally new identity through logo becomes your individuality.
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Graphics Design
What do you think is the most creative part while designing a website? “Graphics!”, did you answer the same? Well, we too enjoy designing aesthetically pleasing and innovative graphics every time we work on a new web designing project. Graphics specifically connote the visuals created digitally which involves illustrations, doodle alike images, typography and more.
Graphics are said to be the initial influence as they too visually communicate our key business areas. Amongst the varied forms of visual communication, graphics design is said to be one of the most interactive in nature. Both old clients as well as new visitors develop their perception about your business based on graphics. With the means of graphics, you can easily communicate your messages to your audience in the most creative way. This subtype of designing is primarily used for web designing, corporate identity design, infographics, posters, banners and advertisements.
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Jeff Bezos once told, “Your brand is what other people say about you when you’re not in the room.” The Amazon CEO told it right as we agree with him, but this is a partial fact. Regenerating your identity as a brand in the corporate world is not an easy task. Creating your corporate identity requires you to publicize what your business is all about. Effectuating awareness of your business or brand online or amongst offline customers calls for a well-developed strategy.
The whole process involves working on multiple dimensions of your brand to help introduce it into the market. These covers developing logo designing, business cards, corporate and outdoor signage, vehicle wraps, banners, pamphlets and more. The entire physical presence of your corporate identity is produced keeping in mind your needs and preferences. The core element that are emphasized here comprises of colours of your choice that would be further utilized everywhere. Apart from this, other multi-sensory factors are slogans, tagline, uniform of employees of any, and also the name of your company.
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