Search Engine Optimization - Website SEO in Kolkata
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.”, quoted Duane Forrester, Senior Product Manager of Bing. The very idea is gaining rapid acceptance in every business sector as online business is the new trend. You must be having a website, but is your brand getting the recognition that you deserve? Is it fetching you good number of clients? If your answer is a no, then you need to opt for Search Engine Optimization (SEO).
SEO is dynamic in nature and this is used to optimize the website as well as promote your business online. To set it in layman terms, SEO enables us to build relationship with potential customers through the process of linking. Again SEO service in Kolkata is just what you need to grow your business. For your website to rank up, we always prefer your business appearing in organic search results. This is because it helps Google and other search engines identify your business and bring you the desired traffic on your website. The most important point to note here is that no website would be appearing on its own. Unless Google, Bing, Yahoo and similar search engines find your content relevant and indexing it. This is possible through multiple means which is accomplished through SEO work.
Raj Technical House (RTH) is a leading digital marketing agency in India, Canada, USA, Australia and United Kingdom. Our team of SEO experts have been closely working on projects while staying updated with the algorithm updates of Google. To get your business the right traffic and a good conversion rate, we employ the best techniques known to the techies ever. Our Website SEO in Kolkata is an in-demand and affordable service. Contact us now to know more.
Get started
Search Engine Marketing
Just like search engine optimization, SEM abbreviation is Search Engine Marketing is another potent approach of promoting businesses online. In today’s cutthroat competition, survival of the best is possible. Through these services, one can generate traffic and gain customers through advertisements. Just like Duane Forrester mentioned, in the same way that other marketing strategies work, this is too paving its way. In spite of taking different approach, the motive is all the same with SEM.
For Search Engine Marketing (SEM), you pay directly for the advertisements such as Google AdWords, Yahoo Gemini and IgnitionOne. AdWords is for Google search engine and decidedly is the most preferred option for advertising online. In rare circumstances and based on certain locations, advertising on Yahoo is preferred by some. Although search engines take some time for SEO to work, SEM is a recommended option for instant results.
Through SEM, you can directly promote your products and services online as you appear on the top of the search list. This also gets convenient when you get the course of action to choose from. For instance, you can either use a call to action or pay for every click on your website.
Raj Technical House (RTH) has been running online advertisements successfully in different regions. Our team assures that your target location, audience gets selected for better performance of AdWords. Whether you want PPC which is Pay Per Click or PLA known as Product Listing Advertisement, we do it all. With the implementation of Google friendly tactics, we carry out SEO and SEM for our patrons. Connect with us now to start promoting your brand in a structured manner.
Get started